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Odyssey White Steel

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Odyssey White Steel

Callaway Golf Company is an American sport based in Carlsbad, California, specializes in golf. They produce a wide range of equipment golf, including woods, irons, wedges, putters and golf balls, and also a licensed Callaway apparel, footwear, watches and accessories.

Callaway Golf also products under the Odyssey putter brand, acquired in 1997 and Top-Flite Strata golf brands and Ben Hogan took root bankruptcy of the former golf division Spalding in 2003.

Callaway Golf Company was founded by the former president of Burlington Textile Industries, Ely, R. Callaway, Callaway Jr. was raised in LaGrange, Ga., and graduated from Emory University. Callaway became very successful in the textile and loved much golf. In games, Callaway would use clubs, Hickory Sticks. The clubs have been built Hickory trees with a steel core. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started running out of funds, investors seeking to help the company and moved Callaway. At that time, had just sold his vineyards for a gain of $ 9 million. Then, in 1982, bought half of Hickory Sticks, the Company changed its name to Callaway Hickory Stick USA. In 1984, Callaway bought the rest of the company for $ 400,000. In 1983 he became president and moved the company Carlsbad, California, where clubs are sold his Cadillac. The company eventually changed its current name in 1988. [3]

In 1986, Callaway hired designer pool cue, Richard C. Helmstetter, as a consultant. Helmstetter later became the chief designer of the club this year and introduced in the computer control of manufacturing machines. With your help, the company developed the original Big Bertha driver with large volume (190cc) the clubhead steel. Big Bertha Driver has increased to 290 cc in 1997 [4].

In 1996, the company has hired Roger Cleveland as a designer head and the club in 2002 launched the Callaway Golf Forged Wedges. These corners have been constructed in carbon steel and once in the face with U grooves [5].

This same year, Callaway announced the development of a golf ball. Callaway Golf spent three years developing its new golf ball and a state art production facilities. The entrance to the market now represents an investment of 170 million dollars in research and development ball, construction of 225,000 square feet (20,900 m2) production plant and the development and acquisition of special equipment manufacturing. Facilities Callaway manufacturing and equipment are designed specifically for the needs of exclusive production of the new ball.

Callaway Golf Ball Company engineers, recruited by Du Pont and Boeing, used aerodynamic computer programs (first used by Boeing and General Electric) to evaluate over 300 models dimple and more than 1,000 variations of ball cores, boundary layers, and cover materials to create the new Rule 35 ball. Callaway engineers designed only two models of rule 35 balls choose to develop a show "complete" ball instead of different balls developed for spin, control, distance and durability. Ely Callaway explained the objectives of product development side of the business: "We've combined performance advantages of a ball so players no longer need to sacrifice control for distance, feel, or durability. Each Rule 35 ball contains a unique combination of distance, control, spin, feel and durability characteristics. This eliminates confusion and guesswork to try identify the golf ball is best for each player. [6]

In 1997, Odyssey Sports was acquired more and more online Putter Callaway [1]. This led to the release of the line Odyssey White Hot putter in 2000.

Ely Callaway resigned in 1996, increased side Donald H. Dye to take over as CEO and President, Callaway, but remain part of the company in an advocacy role. It is then returned in 1998 to return to assume his leadership position, but he died of pancreatic cancer July 5, 2001, he left Ron Drapeau conditions [7].

In 2003, Ron Drapeau, announced the planned purchase of Top-Flite Golf and its division of Ben Hogan Golf, shortly after filing for Chapter 11. After the contest Finally the acquisition Adidas Callaway Golf would cost 169 million dollars.

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Article Source: ArticlesBase.com - About Callaway

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